Picture This
The Book By Linda Kazares
The guide to using photography strategically
for growing businesses, creative professionals, entrepreneurs.
Most businesses see photography as decoration.
Clients see it as proof.
Digital eBook · 9 Chapters · First Edition 2026
Digital eBook · 9 Chapters · First Edition 2026
Sound Familiar?
You know your brand needs better images.
You just dread being the subject.
Maybe you've been hiding behind your logo.
Maybe the last headshot was a selfie.
Maybe you don't know what to ask a photographer for,
or whether it's even worth the investment
Picture This is written for exactly those moments.
Nine chapters
Inside The Book
A complete guide — from why images matter to hiring, remote shoots, AI, events, and the people you love.
1
The Face of Your Brand
Why photography matters
2
Building Your Visual Brand
From concept to camera
3
Why Headshots Matter
The most important photo you'll ever take
4
The Magic of Remote Photography
Capturing professional images anywhere
5
AI and the Camera
What it can't do, and where it shines
6
Hiring the Right Photographer
Seven questions that make the difference
7
Overcoming Your Own Hesitation
Giving yourself permission to invest
8
Hosting Your Own Events
Capturing the moments you create
9
Family, Pets & Group Portraits
Memories that last a lifetime
Who is this book for
If your face, your team, or your work is part of how you sell — this is for you.
01
Entrepreneurs & Founders
You are the brand. Learn how to build a visual identity that earns trust before you say a word.
02
Professionals & Executives
Your headshot is the most important photo you'll ever take. Make it work as hard as you do.
03
Teams & Growing Businesses
Turn a scattered set of mismatched photos into one cohesive brand your clients recognize.
Straight from the Studio
This book will guide the visual story
A look at the brand photography inside the book
and the results it teaches you to ask for.
Why This Book
The Only one of its kind on the shelf
Picture This is the only photographer-authored, photo-forward book
written for you
a growing business, creative professional and entrepreneur's
branded photography
not for photographers, and not a checklist for a single shoot.
The Author
Linda Kazares
With over 25 years behind the lens as a photographer, entrepreneur, and influencer, Linda has seen firsthand how a strong portfolio of images can transform the way a business is perceived.
She combines a passion for photography with a track record in marketing and an undeniable sense of what works — helping entrepreneurs and growing businesses tell their story in pictures that actually mean something.
Linda Kazares
Founder · ConnectedIn Media Inc.
Why I Wrote Picture This
The photography book that isn't about photography — it's about your image, and the business it brings to you.
AI can do a lot of things. Telling your story authentically isn't one of them.
A photograph taken by a professional — one that captures who you really are and what your business stands for — carries a truth no algorithm can replicate.
If you're a creative, a company, or an entrepreneur ready to use photography strategically, this book is for you: to build a stronger brand, make a lasting impression, and create a visual identity that works as hard as you do.
You may have come to this the way I did — the long way around. I spent years writing books and hundreds of articles for tech executives, living in the world of strategy and structure. Then the camera found me. I traded product development for creativity and never looked back, building a career around photography through blogs, articles, tips, and behind-the-scenes storytelling.
Through all of it, one question kept coming back: where's the practical guide for business professionals who want real results from their photos? You're holding it.
So — what's your vision?
Are you the face of your brand?
Not sure yet? Start reading.
Read Chapter 1 — The Face of Your Brand
— free, right now.
Get Picture This
Digital eBook · First Edition 2026
What Format is it available in?
A digital eBook edition featuring the full set of brand photography.
Is this a how-to for photographers?
No — it's written for the person being photographed. Business owners, executives, and teams who want to use photography to build their brand, not photographers marketing themselves.
Do I need any photography experience?
None. The book is about knowing what to ask for, how to show up, and how to make images work for your business — not about operating a camera.
When does it ship?
First edition releases in 2026. Pre-order now to reserve your copy and be first to know the ship date.